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Mohsin Patel 01 June, 22 3 min read

Our new brand

You might have noticed IFG has been given a bit of a face lift so here's a bit of information on why we decided to shake things up...


What has changed?

So the key things that have changed are:

  • Our logo
    IFG_lockup_RGB_electricblue
  • The look and feel of our website and comms
    Screenshot 2022-06-01 at 13.47.35
  • How we have organised our content

  • We have rebranded IFG.VC as Cur8 Capital

But the people behind the brand are still the same. 😀 Ibrahim called for a wardrobe budget but that was overruled. We didn't want him buying 20 more burgundy jumpers.

What is the reason behind the rebrand?

The previous website was tired and really hard to navigate. Ibrahim had designed it back in the day and - for all his strengths - web design is not one of them. 

So we went away and worked with a proper design company and they told us that the website should reflect our culture, people and brand. Apparently we are:

Personable
We are open friendly and relatable

Down to earth
We take a no-frills approach to our work, making sure we stay accessible, practical and responsible


Informed
We’re knowledgeable about what we do, and curious about what we don’t

Conversational
We open up a dialogue with our community through content, forums and one-to-one customer service.

Playful
We don’t take ourselves too seriously, and connect with our community through shared humour and cultural relevance

And whilst we were at it we wanted to make our content easy to find and accessible as we know we produce a lot of it.

Cur8 Capital

IFG.VC has been rebranded to Cur8 Capital to reflect the fact we are going to be doing a lot more than just venture capital.

It's something that many of you have been calling for a while but these things take time from a setup and regulatory perspective.

But now that is out of that way, we have some exciting new funds in the pipeline. We wanted an all-encompassing brand that will stand up on its own. Of course, absolutely nothing changes from a service or values perspective and this is still us running the show.

For more information check out the Cur8 page.  

Let us know what you think!

We hope you like what you see! But whether you do or don't please let us know your thoughts by completing this survey.

As ever, we want to personally take this opportunity to thank each and every one of you for your support. We started this mission back in 2015 and we've achieved lots since then that just would not have been possible without your precious support and sincere duas.

We have made mistakes and we will continue to make them - because we're human.

But we'll never err on our mission.

Yours,

Mohsin & Ibrahim
Co-founders

 

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