E66 Podcast: How Companies Make Money in Unexpected Ways | IFG

Today we’re exploring the topic of business models. People are making money in increasingly novel ways. Google is essentially a marketing company (makes money from ads), Dropbox has a freemium model (use it for free to a limit), Amazon is in many ways a data company.

How should you be thinking about the companies around you, and about your own business too? Are you being innovative enough with your monetisation model?

Listen in as we dig deep!