{"id":1649,"date":"2023-07-21T11:38:11","date_gmt":"2023-07-21T11:38:11","guid":{"rendered":"http:\/\/ifg.local\/?page_id=1649"},"modified":"2023-10-18T11:41:07","modified_gmt":"2023-10-18T11:41:07","slug":"how-ifg-is-financed","status":"publish","type":"page","link":"https:\/\/www.islamicfinanceguru.com\/how-ifg-is-financed","title":{"rendered":"How IFG is Financed"},"content":{"rendered":"\n \n
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How IFG is Financed<\/h1>\n\n<\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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\n \n About us <\/a>\n \n How do we make money? <\/a>\n \n What costs IFG money? <\/a>\n \n Final words <\/a>\n <\/div>\n \n
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About us<\/h2>\n\n\n\n

IslamicFinanceGuru (IFG) is a hub that helps Muslims with their investment and personal finance journeys.<\/p>\n\n\n\n

We do this for one reason: to make our community better-off. We want to take Muslims from being among the poorest in society to the wealthiest. We think that this is one of the most effective ways to deal with problems like discrimination, under-representation and poverty.<\/p>\n\n\n\n

IFG was started by Mohsin and Ibrahim in 2015 as a labour of love alongside their corporate law careers. They were both on their own journey of researching into Islamic finance and investing and shared their findings for everyone on IFG. For four years IFG did not make any money and was run purely from their savings.<\/p>\n\n\n\n

Alhamdulilah IFG is now visited by over 100k people monthly and reaches an audience of several million every year.<\/p>\n\n\n\n

Our content forms the heart of our work. Our authors are experts in their field and always neutral. We aim to bridge the gap between classical Islamic scholarship and modern-day commercial awareness when tackling all the knotty Islamic finance problems of today.<\/p>\n\n<\/div>\n<\/div>\n\n\n

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How do we make money?<\/h2>\n\n\n\n

A very good question that had us scratching our heads for many years too \ud83d\ude05.<\/p>\n\n\n\n

Initially, we made no money, as from 2015 to 2019 this was a side hobby.<\/p>\n\n\n\n

Since 2019 we have made revenue. Currently our revenue sources are a mixture of:<\/p>\n\n\n\n

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  1. Courses<\/a><\/li>\n\n\n\n
  2. Islamic Wills<\/a><\/li>\n\n\n\n
  3. Cur8 Capital<\/a><\/li>\n\n\n\n
  4. Advertising revenues<\/li>\n\n\n\n
  5. Deeper partnership revenues<\/li>\n<\/ol>\n\n\n\n

    What is advertising finance?<\/h3>\n\n\n\n

    We allow only advertising within specific segments or slots around our content. This includes, for example, our partner spotlight within our emails, or our podcast sponsors, or a sponsor\u2019s message in our videos.<\/p>\n\n\n\n

    That way, we can write whatever we like from our perspective, without having any particular concern about shouting out a particular product.<\/p>\n\n\n\n

    Historically we\u2019ve done a few paid app video reviews (always clearly labelled as such). For these reviews, we agreed with the partners at the time that we would be entirely neutral and say critical stuff about the company if we want to. However, we no longer do this because we\u2019ve realised that some partners don\u2019t like us saying critical stuff \ud83d\ude05, and we\u2019d rather speak our mind 100% of the time.<\/p>\n\n\n\n

    For some products, we also have referral links (these are links where if someone clicks on them and signs up to the product, we may get a small fixed referral fee). This is common across comparison and guidance websites and you will often see this on social media and Youtube as well.<\/p>\n\n\n\n

    Where such a link exists, we clearly mark it with an asterisk (*). We also never prioritise paid links over non-paid links.<\/p>\n\n\n\n

    As of mid-2022 we have ended all advertising partnerships.<\/p>\n\n\n\n


    What is deeper partnership revenue?<\/strong><\/h3>\n\n\n\n

    We sometimes work closely with certain partners to bring a product to market that wasn\u2019t previously available. An example of this would be our ongoing consultancy work with the Logic Sharia AIM portfolio<\/a>. For the first time Muslims have access to an inheritance tax-efficient strategy that was commonplace in the mainstream market.<\/p>\n\n\n\n

    Where such a partnership exists, it is very obvious as the product is co-branded or clearly flags our involvement. We will also always flag it from our end.<\/p>\n\n\n\n


    Doesn\u2019t this compromise our positions?<\/strong><\/h3>\n\n\n\n

    We don\u2019t think so, and alhamdulilah it would seem that many of our users<\/a> agree that we provide a very impartial analysis.<\/p>\n\n\n\n

    Our content team produce according to our editorial calendar and what we think Muslims will most benefit from in the world of investment and personal finance.<\/p>\n\n\n\n

    Practically this means that<\/p>\n\n\n\n